Why is the sky blue, the grass green, the rose red? Most of us have no idea, nor are we aware that color pervades all aspects of life, from the subatomic realm and the natural world to human culture and psychology. We visit color past and present, revealing along the way myriad surprising facets of color in both the natural and man-made worlds. Color colors nearly every aspect of our universe: from why and how we see color to the nature of rainbows; from why red is universally the first color named after black and white to why grass really does appear greener on the other side of the fence; from why purple is associated with royalty to how Starbucks got in trouble for using bugs to color its strawberry frappuccinos.
Joann Eckstut, through her firm THE ROOMWORKS, provides color and materials consultation and interior design for a wide range of projects, from private residences to large-scale urban environments, where her goal is to implement each client’s design vision. She is one of eight designers chosen by the Color Association of The United States to create the yearly interior/environmental forecast that is bought by major industries to understand color innovation. She has written three books: Room Redux: The Home Decorating Workbook (1999); The Color Palette Primer: A Guide to Choosing Ideal Color Combinations For Your Home (2005); The Secret Language of Color: Science, Nature, History, Culture, Beauty of Red, Orange, Yellow, Green, Blue, & Violet (2013).
Arielle Eckstut is the author of nine books including The Secret Language of Color: Science, Nature, History, Culture, Beauty of Red, Orange, Yellow, Green, Blue, & Violet, which she co-wrote with her mother, Joann. She is the co-founder of The Book Doctors, a company dedicated to helping writers successfully publish their books, and of the brand LittleMissMatched, whose stores can be found all over the United States. Eckstut is also on the Children’s Committee of the Color Association of the United States.