Dan Ariely
Restraining Order. The Art of Self-Control
One of the challenges of human life is that what is good for us right now is often not what is good for us in the long term: Dieting for example is not so much fun now, but good for the future, saving is not fun now but good for the future… medical testing, procrastination etc. When we face such tradeoffs we often focus on the short term rather than our long terms goals and in the process get ourselves into trouble. But wait! There is hope. By understanding where we fall short, there are methods we can use to overcome our natural (and less than desirable) inclinations.
Dan Ariely lehrt Psychologie und Verhaltensökonomik an der Duke University, Durham. Zuvor war er Professor für Verhaltensökonomik am Massachusetts Institute of Technology (MIT) und leitete dort u.a. die Forschungsgruppe eRationality. Jüngste Publikationen: Die halbe Wahrheit ist die beste Lüge: Wie wir andere täuschen – und uns selbst am meisten (2012); Wer denken will, muss fühlen: Die heimliche Macht der Unvernunft (2010).
Lael Schooler ist Senior Researcher am Center for Adaptive Behavior and Cognition des Max-Planck-Instituts für Bildungsforschung, Berlin.